Visionary Marketing & PR

Visionary Marketing & PR is a press release distribution company that offers a variety of affordable and proven press release services for businesses and individuals. Some of the services we provide include targeted press release writing and distribution, media release optimization for search engines, and online press release submission services.

It is a known fact that a company or organization's visibility will increase with powerful publicity. Publicizing a business, a website, you or your products will help increase the value of each to you and your whole target audience.

The idea is that publicity will bring the news of your company to the world, online or off, computer or no computer. The basic weapons you'll need to do this are a press kit, a company background piece, press releases, story ideas, and articles or columns about your firm. The most important of all though is the press release.

The press kit can includes the background piece, press releases, photos of your executives or your products, a list of customer references and anything else that the news media might find newsy or just be a simple fact sheet on you and your company. If you provide them with news that will appeal to their readers, you will gain instant credibility and have a very valuable promotional relationship. This can be very powerful from a marketing point of view.

A publicity campaign should begin with a master plan. The more newsworthy you make your company, the more coverage you'll get. And publicity will earn credibility that advertising just can't buy. Your goals should be uniqueness, timeliness and top-of-the-mind awareness. With publicity and visibility, your company profile raises and your client and prospect level rise as well. One successful story about your company resulting in free publicity is advertising worth hundreds and thousands of dollars.

Part of managing the total marketing campaign and especially the Public Relations portion is supplying the media with a unique story that will grasp their reader and viewer audiences. Press Releases also have a dramatic impact on customers and your targeted prospects.

PR is one of the most cost effective parts of marketing that an organization can undertake. The cost is in the development of an organized campaign and the writing and distribution of press releases. There is usually no cost associated with printed pieces or placement into publications. Because of this, it is considered to be very cost effective.

Press releases are also great vehicles for communicating with clients and prospects. Putting them on a website is a very effective means of promotion to your captive markets. It also further substantiates your place in the marketing and your credibility in your field.

In undertaking such a campaign, the question often is asked, "I'm not sure our company has anything to do a press release on. What do you suggest?" The following, although not exhaustive, represents 38 types of items that Visionary has helped businesses get their messages out to editors and agencies:

1. Starting up a new business
2. Introducing a new product
3. Celebrating an anniversary
4. Announcing a promotion
5. Announcing a restructuring of a company
6. Offering an article series for publishing
7. Relocation of offices
8. Opening up of branch or satellite offices
9. Receiving an award
10. Receiving an appointment
11. Participating in a philanthropic event
12. Introduction of a unique strategy/approach
13. Announcement of a partnership
14. Announcement of a significant contract award
15. Company or product name change
16. Recognition of company, product or people by a national or even regional publication
17. Announcement that you are available to speak on particular subjects of interest
18. Election of a new board or advisors to the company.
19. Issuing a statement of position regarding a local, regional or national issue
20. Announcement of a public appearance on television, radio or in person
21. Announcement of a website
22. Announcement of free information available
23. Announcing reaching a major milestone
24. Announcement of a retiring executive
25. The business gets a new significant customer
26. Your business is expanding or renovating
27. You have a unique vendor, client, or project agreement
28. You meet some unusual challenge or rise above adversity
29. You have been certified by a major buyer or accredited
30. You have restructured your business or "repurposed" its business model
31. You have set up a customer advisory group
32. You want to announce the results of research or surveys you have conducted
33. You have acquired an exclusive franchise to a product, brand or service
34. Your business presents an award or recognition to an employee or client
35. An individual in your business is named to serve in a leadership position in a community, professional or charitable organization
36. You are sponsoring a workshop or seminar
37. You have made public statements on future business trends or conditions
38. Your company has just formed a new strategic partnership or alliance

These are only a few reasons to write a press release. Almost any event can be turned into news if your press release is well written, and Visionary Marketing & PR can help not only write your press releases, but we can also distribute them to national and local news sites & agencies.